Skyscanner will also have access to the Routehappy Hub API, from which it can integrate standardized rich content provided by airlines, in the form of UTAs (Universal Ticket Attributes) and UPAs (Universal Product Attributes). UTAs are structured ticket attributes that tell flyers what is included in a fare from a list of twelve categories, such as advance seat selection, boarding priority and cancellation policy. UPAs are structured product merchandising attributes that show flyers airline-provided highlights of the travel experience, including terminal, seat, entertainment and food offerings.
Piero Sierra, Senior Director, Flights at Skyscanner said, “We’re excited to be testing various use-cases with Routehappy on our apps. Skyscanner shows travelers a huge range of options for their selected route, and this pilot will allow consumers to compare extra information alongside timings and price. It’s all part of giving more clarity in choice.”
“Skyscanner integrating flight differentiation content via Routehappy is another major step towards de-commoditization of flight shopping,” said Jonathan Savitch, VP Business Development at Routehappy. “Airlines are investing heavily in the passenger in-flight experience, and flyers will soon be able to compare these when searching for flights on Skyscanner.”
The Routehappy Skyscanner pilot follows recent Routehappy adoption announcements by United Airlines, Sabre Corporation, Delta Air Lines, Farelogix and Travix.
Routehappy powers merchandising content for flight shopping, helping airlines and distributors differentiate and better monetize their products. Routehappy’s Scores & Amenities API provides flight scores and cabin amenity data, including aircraft, seat, layout, entertainment, Wi-Fi, power, fresh food and relative duration. Routehappy Hub is a SaaS platform that helps airlines create, manage and deliver targeted ticket and product attribute content, in standardized formats UTA (Universal Ticket Attribute) and UPA (Universal Product Attribute) wherever flights are displayed. Routehappy is based in New York, serving airlines and distributors worldwide. For more information, visit routehappy.com.
Skyscanner is a leading global travel search company providing free search of flights, hotels and car hire around the world. Founded in 2003, Skyscanner helps over 50 million people each month to find their travel options. Skyscanner is available in 30 languages. Skyscanner’s highly-rated free mobile apps have been downloaded over 40 million times. The privately-owned company employs over 770 staff and has ten global offices in Barcelona, Beijing, Budapest, Edinburgh, Glasgow, London, Miami, Shenzhen, Singapore and Sofia. For more information, please visit www.skyscanner.net and our blog.
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