Recently unveiling its new brand identity, TP-Link will be one of three partners prominently featured on center ice at STAPLES Center, home of the two-time Stanley Cup Champion LA Kings. TP-Link’s new brand honors its 20-year history while looking towards the company’s future with a vibrant, consumer-focused culture at its center.
“As TP-Link set about creating a new brand, our focus was on building an even stronger connection with consumers, and reaffirming our commitment to them,” said Lewis Wu, executive vice president at TP-Link USA. “This focus aligns perfectly with the excitement and passion created in the hockey community by the Los Angeles Kings.”
Along with in-arena signage, TP-Link will host an interactive booth at all LA Kings Fan Fests where attendees can learn more about company’s offerings and play fun games for the chance to win TP-Link and LA Kings prizes.
“We are excited to enter a multi-season partnership with TP-Link, a world-renowned company whose consumer Wi-Fi products are unparalleled to those in its industry,” said Hockey Hall of Famer and LA Kings President of Business Operations Luc Robitaille. “It is a tremendous boon to our LA Kings 50th Anniversary celebration to be partnered with a company that has been so highly regarded in the networking industry for the past 20 years.”
Headquartered in Shenzhen, Guangdong, China, with offices in southern Calif., TP-Link will seek to expand their LA Kings partnership internationally with AEG, the parent company of the LA Kings, whose portfolio of over 100 sports teams, live entertainment shows, and venues spans across five continents.
For half a century, the Los Angeles Kings have been bringing excitement, passion and Stanley Cup glory to Southern California, delighting our deeply loyal fan base by being a leader in incredible events and employing the greatest players in NHL history. The legacy continues as we celebrate our 50th Anniversary, striving for innovation in a constant pursuit of excellence with a first-class commitment to our fans and partners, and with an unmatched pledge to improving our community. We Are All Kings.
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which with its affiliates owns, manages or consults with more than 120 preeminent venues around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Live, one of the largest live music companies in the world dedicated to producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Sports, the world’s largest operator of sports franchises and high-profile sporting events; AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships; and AEG Real Estate, which develops world-class venues and sports and entertainment districts like STAPLES Center and L.A. LIVE. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
Founded in 1996, TP-Link is a global provider of reliable networking devices and accessories, involved in all aspects of everyday life. The company is consistently ranked by analyst firm IDC as the No. 1 provider of WLAN and broadband CPE devices**, supplying distribution to more than 120 countries and serving hundreds of millions of people worldwide.
With a proven heritage of stability, performance and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow.
**According to latest published IDC Worldwide Quarterly WLAN Tracker Report, Q1 2016 Final Release.
For further information visit www.tp-link.com, follow TP-Link on Facebook at www.facebook.com/TPLINK, Twitter at www.twitter.com/TPLINK, YouTube at www.youtube.com/tplinktech or the TP-Link Forum at http://forum.tp-link.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-los-angeles-kings-and-tp-link-team-up-for-50th-anniversary-season-and-beyond-300344906.html
SOURCE Los Angeles Kings