Rob Jones, GM Presence, ip.access, commented: “Every carrier around the world is embracing data monetisation strategies, mainly via their macro networks, but there is no doubt that the ability to complement that capability with highly granular data can realise significant extra value and revenue. The new sensor means that our Presence service can now uniquely provide levels of insight to offline bricks and mortar establishments that were previously only available in the online world.”
Presence from ip.access unlocks the full value of micro-proximity data. Presence provides fine grain location and phone identity data, resolved down to 5-10 meters or better, within indoor or urban deployment environments. This data effortlessly provides greater insights into customer buying patterns and demographics, or can support “opt in” use cases such as SMS Push, all from the same solution.
Crucially the Presence service is delivered within a robust privacy, permissions and policy framework without the inherent flaws that limit the value Wi-Fi or beacon solutions can generate. Presence does not require device applications, user interaction or extensive macro network integration.
ip.access will be demonstrating the updated Presence service at Telco Data Analytics Europe in Madrid, 25-26 October 2016. To arrange a demonstration at the show contact firstname.lastname@example.org
Headquartered in the United Kingdom, ip.access originates the best-in-class wireless solutions that maximise the value of radio and data assets via disruptive business models. The company has products and solutions live in over 100 customers’ networks around the world.
As part of the ip.access portfolio of products, Presence has delivered excellence in the field of micro proximity having been selected as sole vendor for a number of Global Telco, Financial Services, Retail & IoT customers.
Jhanvi Gudka / Rachel Nulty
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