Wireless Router Satisfaction Increases as Ease of Use, Performance Improves

Product features related to the performance of wireless routers also have significantly improved. Reliability of service connection, range of Wi-Fi signal and download/upload speeds have generated increases in satisfaction of 24, 26 and 25 points, respectively.

Product features related to the performance of wireless routers also have significantly improved. Reliability of service connection, range of Wi-Fi signal and download/upload speeds have generated increases in satisfaction of 24, 26 and 25 points, respectively.

“What’s critical to customers is the ability to easily establish a reliable online connection through their wireless router regardless of the type or number of wireless devices they are using, smartphone, laptop, smart TV or other wireless device,” said Kirk Parsons, senior director and telecom, media & technology practice leader at J.D. Power. “Router manufacturers providing a product that’s intuitive to set up and operate and that functions with few connection interruptions are well positioned to increase satisfaction, customer loyalty and repurchase intention.”

Key Findings

Overall satisfaction among customers who say they “definitely will” or “probably will” purchase the same wireless router brand they currently own is 241 points higher than among those who say they “definitely will not” or “probably will not” repurchase the same brand in the future (615 vs. 856, respectively). Fewer than two in 10 (16%) customers experience problems with their wireless router. The most frequently experienced problems reported include frequency of resetting the router (42%); slow internet speeds (38%); initially connecting to the internet (31%); limited Wi-Fi range (26%); installation process (31%); and slow upload/download speeds (21%). The percentage of customers who access the internet via a wireless router in their home varies by type of device. Most customers use a wireless router to connect their laptop (82%), followed by smartphone (80%); tablet (71%); desktop (55%); gaming console (53%); printer (50%); smart TV (47%); and streaming device/media player such as Chromecast or Roku (42%). Price is the primary reason for choosing a wireless router brand (45%), followed by range of signal strength (41%), brand reputation (37%) and ease of use (34%). The average price paid for a wireless router is $124—an increase of $16 from 2015.

About the Study
The report, in its second year, measures overall satisfaction with wireless router manufacturers among customers who purchased a router during the 12-month period prior to responding to the survey. Satisfaction is measured across 10 factors (listed in order of importance): Wi-Fi range; reliability; speed of upload/download; restore connection easily; security capabilities; price; ease of use; variety of features; intuitive user interface; and customer service.

Wireless Router Study Rankings
Apple ranks highest with a score of 876, followed by ASUS (860), D-Link (856) and TP-Link (854).

The 2016 Wireless Router Satisfaction Report is based on responses from 3,037 current owners of wireless routers who purchased their device during the 12-month period prior to report fielding in October 2016.

For more information about the 2016 Wireless Router Satisfaction Report, visit http://www.jdpower.com/resource/jd-power-wireless-router-satisfaction-report.

Study Rankings

J.D. Power Wireless Router Satisfaction Report
(Based on a 1,000-point scale)

Overall Index Scores

JDPower.com Power Circle Ratings

Apple

876

5

Asus

860

4

D-Link

856

4

TP-Link

854

4

Netgear

848

3

Report Average

847

3

Belkin

839

3

Linksys

834

3

Power Circle Ratings Legend

5 – Among the best

4 – Better than most

3 – About average

2 – The rest

Award-Eligible Wireless Router Companies Included in the Report

Company

Executive Name

Company Location

Apple

Timothy Cook

Cupertino, Calif.

Asus

Jerry Shen

Fremont, Calif.

Belkin

Chet Pipkin

Playa Vista, Calif.

D-Link

Roger Kao

Mountain View, Calif.

Linksys

Chet Pipkin

Los Angeles, Calif.

Netgear

Patrick Lo

San Jose, Calif.

TP-Link

Lewis Wu

San Dimas, Calif.

Media Relations Contact
Geno Effler; Costa Mesa, Calif.; 714-621-6224; media.relations@jdpa.com

About J.D. Power and Advertising/Promotional Ruleswww.jdpower.com/about-us/press-release-info

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/wireless-router-satisfaction-increases-as-ease-of-use-performance-improves-300370121.html

SOURCE J.D. Power

Related Links

http://www.jdpower.com

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